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VIVIENNE / PIZZA LAB
Brutalist design for a sourdough pizza laboratory. High-contrast, bold typography and an industrial aesthetic reflect the 72-hour fermentation process and the 'no tradition, just physics' manifesto.
Overview
VIVIENNE / PIZZA LAB is a radical departure from traditional pizzeria branding. It presents pizza making as a science and an industrial process. The website uses a brutalist aesthetic with raw textures, monospaced fonts, and 'warning' color palettes (yellow/black). It captures the energy of a laboratory or a factory floor, emphasizing the technical precision (72h fermentation, 500°C ovens) that goes into their product.
Key Features
- Brutalist Aesthetic: Raw, industrial visual style.
- Monospaced Typography: Technical feel using coding/terminal fonts.
- High Energy Layout: Bold colors and strong grid lines.
- Manifesto Section: Highlighting the brand's unique philosophy.